Ward Takes The Reins At Biasi

Having successfully repositioned itself as a one-stop-shop provider of gas boilers, radiators and towel rails, Biasi UK - the subsidiary of the global Italian boiler manufacturer, Biasi SpA – continues its ambitious growth strategy with the appointment of Gren Ward to the position of Managing Director.

In addition to strengthening the Biasi brand and further developing its renewables offering, Ward will be responsible for unveiling a series of product and marketing initiatives designed to further elevate Biasi’s market standing and strengthen its commitment to merchants and installers.

Ward's 20 plus years experience in the heating market has laid the foundations for his new post. Having held a series of senior marketing positions within leading companies, including Potterton, Baxi Heating and Halstead, his arrival heralds the dawn of another exciting phase of development for Biasi, and his role seen as pivotal to the company’s success, Ward comments: "In such challenging times, it is vital that we focus on the changing needs of our installer customers. Biasi will deliver a superior range of home comfort solutions that, together with a new approach to supporting the one-off installer, will equip both our merchant and installer customers to meet the demands of the end user."